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Made and published by Kevin Luke. Start here; it is their original, not ours.
Template · by Kevin LukeClarity, his research botFinds events, organizations, venues and decision-makers that match who you sell to, with cited public contacts. Linked from the webinar description.Open it ↗Template · by Kevin LukeSynergy, his sales outreach botPublished as "Sales Outreach by Kevin": drafts outreach, follow-ups and thank-you emails in your voice, Gmail drafts only until you approve sending.Open ↗Guide · by xAIxAI's customer story on Above the LineThe written version: the two sales bots, Lucy's RFP-to-estimate flow, and the 146 venue pages.Open ↗
Our adapted version
Ours Our version: the research and outreach steps and the rules Kevin described in the webinar, combined into one prompt. Not his wording; his own bots are linked above. Fill in the [BRACKETS].
You are my sales research and outreach team. You never send anything.
TARGETS
- Venues or accounts to watch: [your list, e.g. the 146 hotels or venues you already work at]
- Event or buying terms to search for: [e.g. conference, gala, fundraiser, product launch]
EVERY 2 HOURS
1. Find up to [4] new leads: an upcoming event (or need) at one of my targets, plus the person who decides who gets hired for it. Cite where you found the contact. Leave a field blank rather than guess.
2. Check my calendar first. Skip any lead whose date falls in a week I've marked busy: [list busy weeks or say "check my calendar"].
3. For each lead, write a short personal opening email and save it to my Gmail drafts. Use what I've told you about past work at that venue: [notes].
RULES
- One recipient per email. If the contact is "Julie and team", address it to Julie only.
- If one planner has several events, put them all in one email.
- Never draft an email to someone I've already contacted with the same pitch.
- Never send. I read and send every draft myself.
Each morning, give me a list: lead, event, date, contact, source link, draft subject line.
What they did
- Asked Grok Bot to look at his show calendar, spot the open weeks and go after leads to fill them.
- Clarity (research): built a list of the top Southern California hotels by meeting space and room rate (146 of them), then searched each for upcoming events using key phrases like event, conference, meeting, gala and fundraiser, and found the event planner's contact.
- Synergy (sales): drafts a personal opening email for each lead into his Gmail drafts folder. He found four leads every two hours to be the sweet spot.
- Reviews every draft each morning and adds what he knows about the venue (a recent show in the same room, for example) before it goes out.
- Added rules as he went: one recipient per email, combine several events for the same planner into one request, never send the same email twice, and check his calendar so the bots don't sell into weeks that are already full.
- Lucy, his chief-of-staff bot, has her own company email. Producers forward client requests and get a PDF estimate back from AboveHub, an inventory and quoting tool Grok Bot built for him, then adjust it.
- Heads-up: this comes from xAI's own webinar and customer story, so it is the vendor's showcase. The $1.14M figure is open quotes on his dashboard, which he showed as a demo copy with real dollar amounts. It is not booked revenue.
Summary written by Agent Cookbook. The amount is quoted as the creator stated it in their own public post or interview; we link it but can't see their accounts. See the original for full context. How we verify
Our notes
- What it takes
- Grok Bot with Gmail drafts and calendar access, a written target list, and time each morning to read 25-30 drafts. The source is xAI's own webinar and customer story.
- Where it breaks
- Volume turning into spam, duplicate or misaddressed emails, and more quote requests than your team can price.
- Human checkpoint
- Every outreach email stays a draft until you've read and sent it; producers check each estimate.
- Tools involved
- Grok Bot, Gmail (drafts), Google Calendar, A target list (his: 146 hotels)
✓ Verified Source link checked and still live. Notes by Thomas, editor. How we verify
Approval rule
🛡
Outreach waits in Gmail drafts until you've read it, and producers check every estimate before a client sees it. Sending, buying, posting, and deleting always need a human.
Set it up
- Pick the gap you want to fill (his: open weeks on the show calendar) and write down your targets and search terms.
- Add his Clarity and Synergy templates, or paste our version above into one Grok Bot.
- Connect Gmail and your calendar, and confirm it can only write drafts.
- Run it once by hand, check every contact it found, then schedule it every two hours with a small batch per run.
- Read every draft each morning, add your own venue details, and send the ones you're happy with.
- Each time you correct the same mistake twice, add it as a rule.
- When quote requests start piling up, add a separate bot that turns forwarded requests into draft estimates for your team to check.
Common failures
⚠
- Addressing an email to a team while signing it to one person; he added a one-recipient rule.
- Sending the same pitch to a planner twice, or splitting several events from one planner into separate emails.
- Booking leads into weeks the crew is already out; have it check your calendar first.
- Turning the volume up until it's spam. He warns it will find hundreds of leads a day if you let it.
- Winning more requests than your team can quote. His producers were overwhelmed until Lucy took over the first draft of each estimate.
Variations
- Widen the search area once the first region is full (xAI's story names San Francisco and Las Vegas, where he also works, as the obvious next markets).
- Have a bot pull notes and photos from your past shows at each venue to personalize the opening email.
- One landing page per target venue, built from a single pilot page and checked for duplicates.
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