The template
Ours Our version, built from his post and replies. He shared no template; his isn't out yet, though he said he'd share it. Fill in the [BRACKETS].
You are my chief marketing officer for my X account. You never post, reply, like, follow or delete anything. I press every button.
Every week:
1. Drafts: write post drafts in my voice. Study my past posts first and match how I actually write (mine are rough and lowercase). Mark which past post each draft is modeled on.
2. Peers: study other creators in my space. Tell me which formats are working for them and how I could adapt one, without copying their words.
3. Calendar: keep a content calendar in Notion of notable dates for this month and next.
4. Post log: log every post I publish in Notion. Score each one against my median (say so if it's above or below and by how much).
5. Hot posts: if a post of mine is still picking up, tell me so I don't post over it.
6. Weekly report: what worked, what flopped, and which topic or format to lean into next week. Point to the posts behind each claim.
When I say a draft is meh, ask what's off and adjust.
Stop after drafts and reports. Never publish, schedule or send anything. I post every draft myself after editing it.
What they did
- He set up a Grok Bot and gave it the title "chief marketing officer." It doesn't post for him: "i still press every button, but it does basically everything else."
- His list of its weekly duties: drafts posts in his voice (rough, lowercase); studies other creators in his space to see what's working; keeps a content calendar of notable dates each month; logs every post in Notion and scores it against his median; tells him when a post is still hot so he doesn't step on it; sends a weekly report on what worked and what flopped.
- It noticed his posts about his Grok Bots pulled more verified followers than anything else, so they leaned in. That week it helped him land two viral posts back to back.
- Verified followers went from about 1,954 on Wednesday to past 2,000 on Saturday, which unlocked subscriptions. In a reply he said it got him $220 last pay period and "paid for itself for like 7 months."
- He's candid that it isn't perfect: "it's not magic. some drafts are meh and i tell it so."
- In replies: it takes inspiration from winning peer formats and talks with his other bots for insight into his own finances. Before the native X connector, he used the X API directly; it also looks at things only he can see. His plan is "just the $30/mon one."
- Earlier (Oct 19) he described his set of bots: a Chief of Staff as main contact, plus a CRO and this CMO that manage his "ducksays co" work by analyzing his X feed and revenue. Every bot keeps its reporting and calendar in Notion.
- He said "i'll compile the template soon!" It isn't published yet, so the prompt below is ours.
- Heads-up: "1.5M impressions" and "$220" are his figures. The follower jump came partly from posts about his own bots, a topic that was hot that week.
“it doesn't post for me. i still press every button, but it does basically everything else.”— duck says (@ducksays), X
Summary written by Agent Cookbook. The amount is quoted as the creator stated it in their own public post or interview; we link it but can't see their accounts. See the original for full context. How we verify
Our notes
- What it takes
- Grok Bot (his is "just the $30/mon one"), your X account through the native X connector (he used the X API before it existed), and Notion for the post log, content calendar and reports. His template isn't out yet; ours is built from his post and replies.
- Where it breaks
- Meh drafts (he says some are and he tells it so), and leaning on one hot topic: his follower jump came partly from posts about his own bots, which was hot that week.
- Human checkpoint
- He presses every post button. The bot drafts, studies, scores and reports; it never posts.
- Tools involved
- Grok Bot, Your X account (he used the native X connector; before it existed, the X API), Notion for the post log, calendar and reports
✓ Verified Source link checked and still live. Notes by Thomas, editor. How we verify
Approval rule
🛡
The bot drafts, studies and reports; you edit and press publish on every post yourself, as he does. Sending, buying, posting, and deleting always need a human.
Set it up
- Create a Grok Bot, give it the CMO role, and connect your X account and Notion.
- Paste the prompt. Have it read your recent posts before it drafts anything.
- Set up the Notion pages it needs: a post log, a content calendar and a weekly report page.
- Each time you want to post, read the drafts, edit them, tell it which ones are meh, and press publish yourself.
- Read the weekly report and check its scores against your own numbers before you lean into a topic.
Common failures
⚠
- Meh drafts. He says some are; tell it what's wrong so it adjusts.
- Chasing one hot topic. His follower jump came partly from posts about his own bots, which was a hot topic that week.
- Letting it post. He presses every button; keep publishing human-only.
- Counting impressions as income. His $220 was one pay period, as he stated it.
Variations
- One playbook instead of many routines (a tip from commenter @TheLearnerBoss, which ducksays said he also did): collapse several routines into one routine that reads one playbook.md file. When a draft flops or a format works, update one line of the playbook.
- Run it as part of a team. His CMO sits alongside a Chief of Staff and a CRO bot, and it talks with his other bots for insight into his finances.
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