Step by step · from 5 people who sold agent services
How to find your first AI agent client
Last updated · by Thomas, editor · How we verify
Five people who sold AI agent services described how they found and closed clients. These are the steps they share. Results are as each person posted them; we haven't verified them, and we don't claim they're typical.
What you need
- One niche you can reach. The sellers here picked truck repair, UK trades and dental, an eye clinic, landscaping and online stores
- A working demo of one agent: a phone agent or one automation
- A way to sign and get paid. One seller sent a single PandaDoc with the proposal, contract and payment
- Someone to deliver the work, if you won't do it yourself
Set it up, step by step
- Pick one niche and one painful problem, such as missed calls. Nothing stuck for one seller until he narrowed to UK trades and dental. (recipe)
- Find businesses that feel it: ask them, or call after hours to see who misses calls. (recipe)
- Or lead with a free finding. One seller emailed store owners a speed report when their site loaded in over about 3 seconds (prompt below). (recipe)
- Map the client's real workflow for 2-3 days before building, then build inside the chat or tools they already use. (recipe)
- Close with one document holding the proposal, contract and payment link. (recipe)
- Charge setup plus monthly. Per-minute voice costs make a setup-only price a loss over time. (recipe)
- Track the result before and after, so the client can see it. (recipe)
Starter prompt: speed-report outreach drafts (our version, from the slow-site recipe)
Approval and safety rules
- Review every outreach draft and send in small batches. Respect opt-outs and local cold-email rules. (recipe)
- Line up whoever will do the work before you sell it. (recipe)
- Start with message-taking, not bookings the client's system can't support. (recipe)
- Don't over-build features owners didn't ask for. (recipe)
Real examples
Each one links to the recipe and its original source.
- Sell an after-hours voice agent to a repair shop$1,800 upfront + $400/month for a repair shop's after-hours voice agent, per his post.
- Sell an AI receptionist to tradespeople on a monthly fee£1,500 setup + £275/month from his first client; 12 clients and MRR past £4,500 by month 7, per his post.
- Sell automations by mapping the client's real workflow first$15K in 5 months selling automations built after mapping each workflow, per his post.
- Find slow websites, email the owner, hand the fix to a freelancer$227.74 first revenue from speed-report emails. A freelancer did the fixes; he kept 80%.
- Call new leads within 2 minutes and book them inA $2,000 build for an eye clinic. He claims conversion went from 15% to 40%.
Compare more setups: Make money with AI agents: all 25 recipes →
Common questions
Where did these sellers find clients?
The UK agency got clients from referrals, LinkedIn and cold email; Facebook ads (£400, 0 closes) and cold calling didn't work for him. The repair shop seller suggests asking businesses or calling after hours. The speed-report seller emailed store owners from a list.
What should I charge for an AI agent service?
These sellers charged setup plus monthly: $1,800 + $400/month for a repair shop voice agent, and £1,500 + £275/month for UK trades, later £2,500 + £400. One clinic build was a one-off $2,000.
Do I need to code?
Mostly not. The builds here use Retell, Make.com, n8n and a speed-test API, and the speed-report seller hired a freelancer to do the fixes.
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