What the source did
- He runs a property management firm and consulted for an HVAC company his firm uses. They set Grok Bot up to run the company's social media marketing.
- Voice: the bot went through the last year of marketing the firm had posted on Facebook.
- Brand: it studied the fonts, colors and logo until it could name the fonts and colors used.
- Test run: it made a dozen test pieces. They made slight corrections; otherwise he says it nailed it.
- Calendar: a Google Sheet shows everything going out 2 weeks ahead, with each platform's rules (reels go to certain platforms, carousels to others). The content lives in Google Drive and the sheet links to it.
- Approval: the sheet has an approval drop-down. The office keeps one week approved ahead. Approved posts go out; for anything not approved, the bots ask what to change.
- Posting goes through Buffer. He says that keeps usage down.
- Video: the bot watched 3 months of videos the owner and techs had posted, then edited sample clips of the owner talking to camera, adding subtitles and a call to action and cutting shorts. Its main asks were better lighting and a lapel mic.
- Now the team drops raw video into a shared Google Drive folder. The edited cuts show up in the approval sheet.
- Result as he states it: content they selected is scheduled until April 2027 on the $200 a month Grok subscription, and they ended a $2,000+ a month marketing firm contract.
- Heads-up: a small account (5 likes on the post). The dollar figures are his. His screenshot shows only the redacted approval sheet.
“They just ended their $2,000+ per month contract with a marketing firm”— Chris - Property Management (@ChrisTwiggsPM), X
Summary written by Agent Cookbook from the original post. See the original for the full context. How we source recipes
Our notes
- What it takes
- Grok Bot (he quotes the $200/mo Grok subscription), a year of the company's past posts, its logo, fonts and colors, a Google Sheet calendar, a shared Google Drive folder for raw video, and Buffer for posting.
- Where it breaks
- A voice that doesn't sound like the business until it has studied past posts and passed a test round, off-brand graphics, and poor raw video (the bot asked for better lighting and a lapel mic).
- Human checkpoint
- An approval drop-down in the sheet. The office keeps a week approved ahead; only approved rows get posted, and rejected ones go back to the bot for changes.
- Tools involved
- Grok Bot, A year of the company's past social posts, Its logo, fonts and brand colors, Google Sheets and a shared Google Drive folder, Buffer for scheduling
✓ Verified Source link checked and still live. Notes by Thomas, editor. How we verify
Copy the prompt
Ours Our version, built from his post and replies. He says they built it from scratch and shared no template. Fill in the [BRACKETS].
You run social media for [company]. Nothing gets posted without approval in the sheet.
Setup (once):
1. Read the last year of our posts on [Facebook / other pages]. Write a short voice guide: tone, topics, phrases we use.
2. Study our logo and past graphics. Name the fonts and colors we use and save them as a brand sheet.
3. Watch our last 3 months of videos. Note how the owner and techs talk, and what the good ones have in common.
4. Make 12 test pieces (posts, carousels, short clips) for me to correct before anything goes on the calendar.
Every week:
5. Keep a Google Sheet 2 weeks ahead: date, platform, format, caption, Drive link, and an Approval drop-down (Yes / No). Follow the platform rules: [reels go to X, carousels go to Y].
6. Store every finished piece in our Google Drive folder and link it in the sheet.
7. When raw video lands in the [shared Drive folder], edit it: subtitles, a call to action, and shorts cut from it. Add each cut to the sheet.
8. Schedule a row in Buffer only after it is marked Yes. If it is marked No, ask me what to change and redo it.
9. Tell me when fewer than 7 days are approved ahead.
Never post, reply, message customers, spend money or delete anything without a Yes in the sheet.
Approval rule
🛡
Every post sits in a Google Sheet with an approval drop-down. Only rows the office marks approved get posted; anything else goes back to the bot with notes. Sending, buying, posting, and deleting always need a human.
Set it up
- Gather a year of the company's posts, its logo, and the shared Drive folder for raw video.
- Paste the prompt and run the setup: voice guide, brand sheet with named fonts and colors, video notes.
- Correct the dozen test pieces before anything gets scheduled. His needed only slight corrections.
- Set up the sheet: 2 weeks ahead, platform rules, Drive links and an approval drop-down.
- Connect Buffer for posting.
- Have the office approve one week ahead. Rows marked no go back to the bot for changes.
- Have the team drop raw video into the shared folder. Fix lighting and audio if the bot asks; it asked him for better light and a lapel mic.
Common failures
⚠
- A voice that doesn't sound like the business. A reply in his thread had exactly this problem; his fix was a year of the firm's own Facebook posts plus a test round.
- Off-brand graphics. He had the bot name the exact fonts and colors before making anything.
- Poor raw video. The bot's main asks were better lighting and a lapel mic.
- Posts going out unchecked. Only rows marked approved get scheduled.
Variations
- Run it from a blog. His tip to a reply: the daily blog post sets the topic, and reels, carousels, single images and talking videos about it go out the same day, linking back.
- Mine X for topics. He has the bot read his own and similar X profiles. For his property management firm, his X posts often become blog posts and the content built from them.
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