Recipes / Made money
Made$3K+ MRR in 4 weeksSelf-reported
WhoSantanu Dasgupta (Meerkats.ai)
SourceIndie Hackers ↗
Date5 May 2026

Start an AI GTM service with one painful task, then productize

Santanu spent 20 years in go-to-market and built Meerkats.ai, which does SDR and agency work with agents: capturing and enriching contact data, finding leads, running campaigns and following up, all from a chat. He also sold agency services on top to fund operations. He reports $3K+ MRR four weeks after launch.

Setup timeWeeks
CostModel credits
RunsOngoing
NeedsLLM APIs, Enrichment data, Email
TypeProduct

The template

Adapted from the steps the source described. Fill in the [BRACKETS].

You are my outbound assistant for [MY BUSINESS], selling [OFFER] to [ICP]. 1. Take my contact list [CSV/CRM]. For each contact, find company, role, company size and one recent public signal (hiring, launch, funding, post). 2. Score each 1-5 on fit with [ICP RULES]. Keep 4s and 5s. 3. For each kept contact, draft a 3-email sequence: email 1 mentions their signal and one result we got for a similar company; email 2 a short useful tip; email 3 a polite close. 4. Put everything in [SHEET/CRM] for my review. Don't send anything. 5. After I approve and send, watch replies daily: sort into interested / not now / no, and draft answers for the interested ones.

What they did

  • Built agents that capture and enrich relationship data, generate leads, run campaigns and follow up.
  • Runs from a simple chat interface.
  • Offered agency services alongside the platform to fund operations.
  • Let customers pick cheaper models per task.
  • Reports $3K+ MRR four weeks after launch.

Summary written by Agent Cookbook. Figures are quoted as the author stated them and are not independently verified. See the original for full context.

Approval rule

🛡
Outbound emails go out only after you approve the list and the copy.

Set it up

  1. Pick one painful task first (enrichment or follow-up), not everything.
  2. Run it for 2-3 clients as a done-for-you service.
  3. Note which steps repeat; those become the product.
  4. Charge monthly; keep a human on the send step.
  5. Expand only after the first task works reliably.

Common failures

⚠
  • Selling a broad 'AI agents' pitch; buyers buy one fixed task.
  • Sending unreviewed AI emails at volume; it burns domains.

Variations

  • Run it for your own sales first.
  • Charge per qualified meeting instead of monthly.

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